shmuck_roadNow it’s official.

Just about anywhere you turn these days, you’re likely to run into a shmuck. According to an article that appeared today on Wireless Flash – FlashNews,  the word shmuck can be translated as a “totally clueless, egotistical douchebag”.

In order to combat this epidemic of shmuckishness, this alarming rise in the numbers of people brought up to believe that getting what they want is all that really matters, we at would like to suggest that you go out and buy as many copies of How to Be a Mentsh as you can, for yourself and others. It’s what we want; it’s all that really matters.

You can read the original FlashNews article here.